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9781483377445 A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) HAIR 2E.jpg

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Joe Hair / Tomas M Hult 9781483377445

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TITLE : A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2nd Edition  Joe Hair / Tomas M Hult / Christian Ringle /  

ISBN13 : 9781483377445




The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways. In order to facilitate learning, a single case study has been used throughout the book.

Changes in the 2nd edition include:
an overview of the latest research on composite-based modelling more coverage of the distinction between PLS-SEM and CB-SEM introduction of a new criterion for discrimination validity assessment revision and extension of the chapter on mediation extended description of moderation a brief introduction to some more advanced techniques

Table of contents

Chapter 1: An Introduction to Structural Equation Modeling
What Is Structural Equation Modeling?
Considerations in Using Structural Equation Modeling
Structural Equation Modeling With Partial Least Squares Path Modeling
PLS-SEM, CB-SEM, and Regressions Based on Sum Scores
Organization of Remaining Chapters
Chapter 2: Specifying the Path Model and Examining Data
Stage 1: Specifying the Structural Model
Stage 2: Specifying the Measurement Models
Stage 3: Data Collection and Examination
Case Study Illustration: Specifying the PLS-SEM Model
Path Model Creation Using the SmartPLS Software
Chapter 3: Path Model Estimation
Stage 4: Model Estimation and the PLS-SEM Algorithm
Case Study Illustration: PLS Path Model Estimation (Stage 4)
Chapter 4: Assessing PLS-SEM Results Part I: Evaluation of Reflective Measurement Models
Overview of Stage 5: Evaluation of Measurement Models
Stage 5a: Assessing Results of Reflective Measurement Models
Case Study Illustration-Reflective Measurement Models
Running the PLS-SEM Algorithm
Reflective Measurement Model Evaluation
Chapter 5: Assessing PLS-SEM Results Part II: Evaluation of the Formative Measurement Models
Stage 5b: Assessing Results of Formative Measurement Models
Bootstrapping Procedure
Bootstrap Confidence Intervals
Case Study Illustration-Evaluation of Formative Measurement Models
Chapter 6: Assessing PLS-SEM Results Part III: Evaluation of the Structural Model
Stage 6: Assessing PLS-SEM Structural Model Results
Case Study Illustration-How Are PLS-SEM Structural Model Results Reported?
Chapter 7: Mediator and Moderator Analysis
Chapter 8: Outlook on Advanced Methods
Importance-Performance Map Analysis
Hierarchical Component Models
Confirmatory Tetrad Analysis
Dealing With Observed and Unobserved Heterogeneity
Consistent Partial Least Squares