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9781264704651 ISE Business Research Method Schindler 14E.jpg

ISE Business Research Methods 14E Pamela Schindler 9781264704651

RM 150.00

TITLE : ISE Business Research Methods Pamela Schindler

ISBN13 : 9781264704651




Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition.


Part I: Building the Foundation for Research

Chapter 1: Research Foundations and Fundamentals

Chapter 2: The Research Process: An Overview

Chapter 3: Stage 1: Clarify the Research Question

Part II: The Design of Business Research

Chapter 4: Stage 2: Research Design, An Overview

Chapter 5: Stage 2: Sampling Design

Appendix: Calculate the Sample Size

Chapter 6: Stage 2: Data Collection Design: Qualitative Research

Chapter 7: Stage 2: Data Collection Design: Observation Research

Chapter 8: Stage 2: Data Collection Design: Experiments

Chapter 9: Stage 2: Data Collection Design: Survey Research

Part III: Measurement

Chapter 10: Stage 3: Measurement Foundations

Chapter 11: Stage 3: Measurement Questions

Appendix: Sources of Measurement Questions

Chapter 12: Stage 3: Measurement Instruments

Part IV: Collect, Prepare, and Examine the Data

Chapter 13: Stage 3: Collect, Prepare, and Examine Data

Appendix: Better Tables

Appendix: Review: Describing Data Statistically

Part V: Analyze and Interpret Data

Chapter 14: Stage 4: Hypothesis Testing

Chapter 15: Stage 4: Measures of Association

Part VI: Stage 5: Report the Research

Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations

Appendix: Better Reports

Part VII: Research Project Overview

Chapter 17: An Integrated Example?

Case Index


A Business Research Proposals and RFPs (with Sample RFP)

B Focus Group Discussion Guide

C Nonparametric Significance Tests

D Selected Statistical Tables