Business Research Methods William Borges / Ng Siew Imm 2E 9789671599730

Title : Business Research Methods William Borges / Ng Siew Imm / Chew Boon Cheong

ISBN13 : 9789671599730

PUBLISHER : SJ Learning (2020)

EDITION : 2nd Edition PAPERBACK

PAGES :   282 Color PAGES

This up-to-date textbook is designed for use by professors and lecturers teaching undergraduate or postgraduate courses in business research method as a primary textbook. Additionally, it may be used as a supplementary textbook by instructors teaching a range of business courses, especially at the undergraduate level, in which research projects, theses or essays are required.

Lecturers and students alike will appreciate the book’s user-friendly approach to research, which walks students through a given research project from start to ­nish. The authors explain what to include, what to avoid, and how to navigate the difficult path of any research project, however simple or complex. To this end, they provide easy-to-understand charts, graphs, tables, exhibits and illustrations throughout the book.

The book features chapters on how to begin a literature review, how to conduct qualitative and quantitative research, how to assemble a research design, how to determine sample sizes, and, finally, how to write reports. Its sixteen chapters blend together in such a way that researchers can ­find answers to almost any question involving business research methods. Finally, the key terms and questions included in each chapter help students develop a rich understanding of scholarly research and writing.

The book’s authors include faculty members from both public and private universities across Malaysia, many of whom have extensive research and teaching experience. They are scholars who worked together to write a book with a single goal in mind: to design a business research methods book focused on contemporary issues and trends for today’s students.

Table of Contents

PART 1 INTRODUCTION TO RESEARCH METHODS

1) Introduction

2) Formulating and Clarifying Research Topics

3) Approaches to Conducting Investigations

4) Identifying a Problem Area and Defining the Problem Statement

5) Literature Review

6) Research Design

PART 2 QUANTITATIVE RESEACH - PRIMARY DATA

7) Theoretical Framework and Hypothesis Development

8) Measurement of Variables

9) Collecting Primary Data Using Questionnaires

10) Sampling Strategies

11) Data Analysis Tools

PART 3 QUANTITATIVE RESEACH - SECONDARY DATA

12) Using Secondary Data

13) Time Series

14) Cross-sectional Data

PART 4 QUALITATIVE RESEARCH

15) Qualitative Research

PART 5 REPORT WRITING

16) Presentation of Results: The Viva